The ARRI ALEXA is a high-end digital cinema camera that has revolutionised the way movies and television shows are made. We shoot most of our content on the Arri Alexa 35 and Arri Alexa mini
In this blog post, we'll explore the history of the ALEXA, its unique features, and its impact on the film industry.

History of the ARRI ALEXA
The ALEXA was first introduced in 2010 by ARRI, a German company that has been at the forefront of camera technology for over a century. The ALEXA was designed to meet the demands of professional filmmakers who wanted a camera that could produce high-quality images with a cinematic look and feel.
Since its introduction, the ALEXA has become the camera of choice for many Hollywood studios, production companies, and independent filmmakers. Its popularity is due in large part to its ability to capture a wide dynamic range, which allows for more detail in both the highlights and shadows of a scene. This gives filmmakers more flexibility in post-production, where they can adjust the exposure and colour grading to achieve the desired look.
Features of the ARRI ALEXA
One of the standout features of the ALEXA is its sensor, which is based on a technology called "Super 35mm." This sensor size is similar to what was used in traditional film cameras, which gives the ALEXA a cinematic look and feel. The sensor is also capable of capturing up to 14 stops of dynamic range, which is higher than most other digital cameras on the market.
The ALEXA also has a wide range of customisable settings and options, which allows filmmakers to fine-tune the camera to their specific needs. This includes options for frame rate, resolution, and color space. The camera also has built-in support for high-speed recording, which can be useful for capturing slow-motion footage.
Impact on the Film Industry
The ALEXA has had a significant impact on the film industry since its introduction. Many major Hollywood films and television shows, including Game of Thrones and The Revenant, have been shot with the ALEXA. The camera's ability to produce high-quality images with a cinematic look has made it a favorite among filmmakers who want to achieve a certain aesthetic.
The popularity of the ALEXA has also led to a shift in the way movies and television shows are produced. The camera's flexibility in post-production has allowed filmmakers to experiment more with colour grading and visual effects, which has resulted in some truly stunning visuals on screen.
Conclusion
The ARRI ALEXA has become one of the most popular digital cinema cameras in the world since its introduction. Its ability to produce high-quality images with a cinematic look and feel has made it a favorite among professional filmmakers. With its wide range of customisable settings and options, the ALEXA is a versatile camera that can be adapted to any production. Its impact on the film industry is undeniable, and it will likely continue to be a favorite among filmmakers for years to come.