Google proof of branding, one day challenge. 

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Test to create a brand in a day, where branding and content alone could make a huge entry impact into a saturated market and prove it in actual conversations/sales.

 

We chose movers, man with van, to alter perception. Google Cross-Advertised the brand and received 141 requests for services on day one, 78% female (target), compared to 0 on neutral ad with exactly the same google/live placements and material. 

 

All content, films, scripts, mockups, logos, website shown below were made in a day (10 hours) including concepts.

 

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